Expired Listings

You put your house up for sale and what happened?  The listing expired without a sale.  You want to know why.  What went wrong?

Like all potential sellers, you hoped your house would sell quickly.  Some houses do.  But, some houses don't.  In this market there are many more expired listings than there have been in years past.  In February, 2009, more than 60% of sales in some Gwinnett areas were foreclosures and other distressed properties.  You don't want to give your home away, how do you compete?

What do you do now?  If your listing has expired and now you really want results, Sharon can help.  Don't worry about the failure of the first effort.   Sharon will bring new energy and ideas.  The home sale you want is still well within reach.

If you are truly committed to selling, Sharon will commit to help you.  This is a fluid and changing real estate climate.  Call Sharon for a clear, timely, analysis of your personal real estate goals.

Communication

Teamwork between Seller and Agent is essential to know how to create, implement and modify a marketing plan for success.   Sharon holds each clients file in her hand every work day and meditates on the individual situation.  Sharon has a system to daily determine if any follow-up contacts need to be made.  Sharon constantly monitors the market.  Sharon contacts her clients as often and in whatever method they desire.   Two minds are better than one.  Working together, Sharon and the Seller(s) achieve success.

Price

This is the most common culprit for the lack of a sale.  An incorrectly priced house attracts the wrong buyers or worse - no buyers at all.  Sharon understands the current real estate snapshot.  Sharon will prepare an up-to-date market analysis for you prior to listing and keep abreast of the changing market conditions during the time she is marketing your home.  Pricing is an art as much as it is a science.  Not all Realtors are the same. Call Sharon and ask her to show you how she can sell your house for more money in a faster period of time that the average agent.

Condition

Is your house someone else's dream home?  When buyers enter, do they think, "I love this house!".  A house in move-in condition invites a sale.  (see Preparing to Sell)  OR  Are you hesitant to take care of major items?  For instance, did you offer an allowance for new carpet instead of installing it?  While prospective buyers are trying to imaging what new carpet will look and feel like, they likely are discounting the price still further for the worn carpet they see.  In today's market, if your home looks like a foreclosure, Buyers expect it to be priced like a foreclosure.  And now, some banks are even doing rehabs on their REO's (Real Estate Owned) properties. A house in like-new condition sells the fastest and receives the best price because it outshines the competition.  Call Sharon and ask her to tour your home with a "Buyers Eye".

Marketing

"Advertising doesn't sell houses, Real Estate professionals do."   Sharon will create an individualized marketing plan based on your house, the current market and your personal goals. 

If you are ready to re-list an expired listing, or are just considering it, Sharon welcomes your call.