Marketing Plan

In The Beginning

Paperwork is filled out, home photographed and marketing is started.  During the initial period there is regular contact between Sharon and the Seller as the marketing is tweaked and implemented.


Month One - When the home is first put on the market there will probably be an initial season of people looking at the house.  These lookers will include serious, educated buyers ready to make an offer.   Our goal is to have your home properly presented and properly priced so we will receive a good offer quickly.  In an effort to achieve that fast sale, Sharon will call anyone expressing any interest in your home for feedback.   During the feedback conversations Sharon will counter objections and learn the perception of the house from current buyers.   The growing knowledge of your house in the current market helps us develop the marketing strategy for month two.

Month Two -  Each house is unique.  Sellers have different timetables and other goals.  The real estate market varies.   By the end of month one there is enough information to know exactly the Buyer to target and advertising and marketing efforts are geared toward reaching that target buyer.

Month Three - If there is not an acceptable offer by the end of month two, the information is revisited, a new Competitive Market Analysis is completed, and  a strategy is developed for month three.  We will re-enter the market in some method and target all our energies to any problem area not yet addressed.  

Month Four -   If no acceptable offers have come in, we start the process over in month Four, relisting the property with a new MLS #, pictures, and information.